wolbring

Preferences for Psychological Enhancements: The Reluctance to Enhance Fundamental Traits

In Uncategorized on September 30, 2007 at 7:52 pm

Preferences for Psychological Enhancements: The Reluctance to Enhance Fundamental Traits
morehere
JASON RIIS
New York University – Stern School of Business
JOSEPH P. SIMMONS
Yale School of Management
GEOFFREY P. GOODWIN
Princeton University – Department of Psychology August 30, 2007

Abstract:
Four studies examined young healthy individuals’ willingness to take drugs intended to enhance various social, emotional, and cognitive abilities. We found that people were much more reluctant to enhance traits believed to be highly fundamental to the self (e.g., social comfort) than traits considered less fundamental (e.g., concentration ability). Moral acceptability of a trait enhancement strongly predicted people’s desire to legalize those enhancements, but not their willingness to take those enhancements. Ad taglines that framed enhancements as enabling rather than enhancing the fundamental self increased people’s interest in a fundamental enhancement, and eliminated the preference for non-fundamental over fundamental enhancements.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: